Max Fashion Icon India 2015 launches the future faces in the modeling industry

The Bold and The Stylish

Lto R – Marc Robinson, Ileana D’Cruz, Zamran Ahmed, Alice Rosario, Nandini Bhalla, Vasanth Kumar

Delhi raised its curtains on yet another glamorous culmination to the most anticipated model hunt in India. The eagerly awaited Grand Finale of the prestigious Max Fashion Icon India 2015 was received amidst much fanfare as 16 young and talented finalists competed for the coveted title today at Taj Vivanta, Gurgaon.

This unique platform created by Max has proven to be a dream come true for so many young men and women especially from smaller towns, who aspire to make it big in the industry but don’t have the right medium or the required resources. Max Fashion has given them just the very resources and guidance these young talent needed.

The auditions that took place in cities like Lucknow, Pune, Bhopal and Hyderabad had people coming in from all sections of the society. The objective…

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Brand Spotting: Bipasha Basu’s sizzling looks in Touch My Body

The Bold and The Stylish

After showcasing crackling chemistry in the song Katra Katra from Alone, the super sexy Bipasha Basu and TV heartthrob Karan Singh Grover burn the dance floor with their song Touch My Body, a recreated version of the super hit song Don’t Be Shy by Rouge.

In the song, Bipasha has worn some sizzling party outfits that could also help you’ll with your outfit selection for your New Year’s bash.

Look 1: Silver sequins dress by Vizyon 

Sequined dressed and dance tracks go hand in hand. Love the styling with the voluminous curls that fact that they haven’t jazzed up this outfit unnecessarily with jewelry.

Look 2: Black sleeveless maxi with stunning jewellery from Minerali

Bipasha looks smoking hot in this sleeveless black maxi with thigh high cutouts beautifully accessorised with Minerali neck piece and bracelets  and a red pout.

Look 3: Sonaakshi Raaj outfit with jewellery from Minerali

Bipasha seems to have…

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Dwarkadas Chandumal Jewellers Men’s Collection

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Ring

Diamonds today are not only a woman’s best friend but men too adorn this precious stone on their wedding bands, bracelets, cufflinks, watches and neck chains. Men have always adorned jewellery and it is this timeless tradition that Dwarkadas Chandumal Jewellers have encapsulated in this range for men combining it with sheer elegance and subtlety.

Dwarkadas Chandumal Jewellers, a heritage brand known for its excellent craftsmanship, creating magnificent masterpieces of jewellery has an extravagant collection for men who love to bejewel their looks with premium taste and sheer class.

Inspired by current trends, Dwarkadas Chandumal Jewellers brings to you a wide range of wedding bands, bracelets and cufflinks. Every piece in the collection was designed and impeccably crafted in 18K white gold. The collection features a variety of designs which is richly embellished with diamonds complimenting both Indian and Western outfits. While some of the pieces are created…

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STAY WARM THIS WINTER WITH ARROW’S WINTER COLLECTION

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Arrow Winter Collection

Breathe new life and introduce the must have designs for this season to your winter wardrobe. Arrow’s winter collection is filled with the hottest trends from across the globe.

The winter range is characterized by all new colors, streamlined silhouettes, modest reversible jackets and deluxe sweaters. The sweaters include a wide variety of cotton, merino-acrylic, acro-wool, lamb’s wool and pure Merino textiles.  The jacket range includes products made from cotton, poly-nylon, faux down and leather.

The extensive collection also encompasses stylish sleeveless jackets which are crafted to be worn in reverse as well. Gift yourself two looks with one jacket.

For a nostalgic throwback to the Tom Cruise look in Top Gun, Arrow presents richly toned, hi-value, sheep-napa leather biker jackets. The perfect way to wow the winter.

            

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VICHY Bi-White completes its range with Bi-White MED Eyes

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Vichy Bi-White Med Eyes

Vichy, one of the leading French dermo-cosmetic brands and pioneers in the field of skin care believes that skin health is the safest, most effective and most advanced path to achieving your ideal skin. Bi-White range by Vichy is an exclusive range, drawn from extensive research and clinical tests and is a one-stop solution for healthy, ideal skin. The latest addition to the range is the new Bi-White MED Eyes.

Research indicates that Lack of sleep, stress, pollution and UV rays affect the eye area. Bi WHITE MED Eyes is the first illuminating concentrate for an instant and lasting eye look transformation. The deep action of a whitening essence for the 1st time associated with the immediate enlightening power provided by illuminating nacres, to correct in one gesture every eye contour complexion flaws. BI- WHITE MED Eyes is as deep as an essence that comes with…

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MAX announces the top 15 finalist of MAX DESIGN AWARDS 2014 in association with Elle

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Masaba Gupta

MAX, the country’s largest value fashion brand in association with Elle launched debut edition of MAX Design Awards this year. This program is a definitive fashion designing competition where students get to test their creativity and reach out to the world of fashions with their designs.

At the MAX Design Awards 2014, the ambition is to recognize and reward the next generation of Fashion designers and provide them a platform to springboard their fashion designing careers.

The program started this year in August. Entries from students of top 15 fashion designing colleges across India were invited to send in their registrations through the microsite – http://elle.in/maxdesignawards. Students were asked to submit their sketches, one prêt & one couture from Menswear, Women’s Wear or Ethnic Wear, based on MAX seasonal theme.

These entries were judged by esteemed panel of jury which included Fashion Designers Ashish Soni, Masaba…

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The Ultimate Superstar Collection by @adidasOriginals

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The Adidas Originals Superstar sneaker has been around since 1969, when it was the first low-top basketball shoe. Their iconic design has been a major influence of sneaker culture over the years now. An ode to the Superstars- their new collection is worth a watch! Nicknamed the “shelltoe”, “shell shoes”, and “shell tops” for the rubber shell toe piece, this iconic design has been a major influence in the sneaker culture.

I have been drooling over them since the time I have seen them…Here, have a look at the new designs…The shoes aren’t just stylish but are comfy too…The textured rubber toe adds fresh detail to a clean, classic sneaker cut from soft tumbled leather for long-lasting wear.

And what I loved the most is the exciting contest they came up with to promote the new range. I mean, Imagine you, yes you can get a chance to star in…

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Troy Costa to design a custom made tuxedo for Kim Kardashian

Troy Costa

Menswear designer Troy Costa , who boasts of an impressive clientele that includes industrialists as well as Bollywood stars such as Hrithik Roshan, Shahid Kapoor, Saif Ali Khan, Anil Kapoor, Farhan Akhtar, Ayushmann Khurrana, Virr Das and none other than our Prime Minister Mr. Narendra Modi, is all set to add another feather to his cap by designing for international reality star Kim Kardashian.

As most of you are aware, Kim will be visiting India sans hubby Kanye West and daughter North, this week to make an appearance on the reality show Bigg Boss (something that I am super excited about), after which she will be launching her perfume on November 23rd. Known for his sharp cuts and trendy style in tuxedos, Troy will design a custom made tux for Kim. This is the first time Troy will be designing for a global icon.

The reality star has adorned the power suit a number of time and looked smashing every time. Check it out:

      

Lets see if Troy manages to beat this looks.

 

 

Designer Shilpa Reddy set to showcase on Eiffel Tower!

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Shilpa Reddy

Imagine a show on the 1^st deck of Eiffel Tower with the panoramic and picturesque view of the romantic Paris as a backdrop! Gives you Goosebumps, doesn’t it?! Former Mrs. India and designer Shilpa Reddy is primed up for such a one-of-a-kind show in Paris on 31^st October 2014. A crème de la crème invitee list including ambassadors and members of government, to business and fashion leaders along with national and international press will be spellbound by this intriguing and dynamic presentation. Designer Shilpa Reddy is the only Indian designer to be associated with such an extraordinary iconic event.

Shilpa Reddy Studio will be showcasing her Autumn/Winter Collection 2014 at this historic J-Autumn Fashion Show by Jessica Minh Anh. Visually pushing the envelope, Jessica Minh Anh has designed a two-tiered outdoor catwalk, which spans over 150 meters across the first floor of the symbolic tower…

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VIJAYA SHARMA and RINKU MALIK win MAX ELITE MODEL LOOK INDIA 2014

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MAX Elite Model Look (India) 2014 culminated in the fashionable Grand Finale in Mumbai.

The journey of the debut edition of Elite Model Look India 2014 presented by Max started with a five city casting tour which included Delhi, Chandigarh, Kolkata, Bangalore and Mumbai. The online world was buzzing with lakhs of people engaging with the contest over the last two months. Thousands of aspiring contestants participated in this biggest ever international platform. The finalists were groomed by industry experts like MARC ROBINSON, India’s leading holistic health guru MICKEY MEHTA and International Ramp Walk Trainer ERIKA OLIVIERA.

At the finale show finalists were seen sashaying glamorously down the ramp for the final selection rounds. The evening proved to be a complete fashion treat with outstanding poise and glamour as the finalists walked the ramp in style showcasing fabulous collection from Max.

Boys showcased varied looks from Smart to Dressy Casuals. Khaki…

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